Like preachers, I sell vision, like perfume ads, desireor its facsimile. Like jokesor war, it’s all in the timing. I sell men back their worse suspicions:that everything’s for sale,

Margaret Atwood
Like preachers, I sell vision, like perfume ads, desireor its...
Like preachers, I sell vision, like perfume ads, desireor its...
Like preachers, I sell vision, like perfume ads, desireor its...
Like preachers, I sell vision, like perfume ads, desireor its...
About This Quote

The basis of a great ad campaign is a great slogan. A great slogan has to say what you want it to say and say it in a way that will get the reader’s attention. The key to success in ad copy is the ability to instill desire in the reader. The best way of instilling desire is by showing some benefit or value.

Philosophy professor and Harvard professor Harvey Mansfield recently stated, “I think one of the most powerful things you can do as an advertiser is make people better off.� He went on to explain, “If you make people better off, then they buy more stuff. If you make them worse off, they don’t buy as much stuff.�

Source: Morning In The Burned House

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  3. How could I be sleeping with this particular man.... Surely only true love could justify my lack of taste.
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